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6
p.m., Cluj-Napoca, Romania
Artists carefully paint
the final touches on
beautiful ornamental
glass globes as the workday
comes to an end. The
Prodglob Clasic workshop
sparkles and glimmers
with thousands of ornaments
- up to 80,000 per month
are produced in peak
periods.
The company produces
Christmas tree ornaments,
mostly for export to
Western Europe and the
United States. For a
very small business,
Prodglob has been extremely
successful, counting
among its clients large
retailers in the United
States.
Through a loan program
funded by the European
Bank for Reconstruction
and Development, ShoreBank
Advisory Services assisted
a local bank, Banca Transilvania,
in providing financing
to expand Prodglob Clasic's
production facility,
allowing the company
to increase capacity
and better organize its
production process. The
investment's return has
been so great that the
company was recently
able to repay the entire
loan well ahead of schedule.
Prodglob Clasic is a
rare example of a Romanian
small business exporting
a unique, value-added
product. Rather than
relying on low labor
costs, Prodglob hires
and trains local residents
- mostly women - to create
a product whose value
is not just price, but
the quality and individuality
of each piece. Such sustainable
demand, along with the
increased production
capacity, should enable
Prodglob to continue
to grow, bringing increased
employment and wealth
accumulation to local
families for years to
come.
ShoreBank Advisory Services
helps local banks in
emerging economies expand
their capacity to support
small businesses, applying
Shorebank's knowledge
of development finance
to help financial institutions
in other countries change
their world. |
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