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10
a.m., Chicago
It's time for a coffee
break and a slice of
Comfort Cake, "pound
cake so good it feels
like a hug." The
cakes are a delicious
symbol of Amy Hilliard's
hard work and entrepreneurship.
A Harvard MBA, she left
a successful marketing
career to follow her
dream of starting a business.
After being turned down
by one bank that was
not interested in funding
start-ups, Amy found
ShoreBank and a banker
who was impressed with
her marketing savvy and
knew she had what it
took to succeed.
"ShoreBank understood
the potential for Comfort
Cakes," Amy says.
"They were willing
to bet on me. Selling
cakes is very different
than my previous job
where I managed 12 employees
and a $50 million budget,
but my potential to reap
the benefit of my efforts
is much greater as an
entrepreneur."
Less than a year later, Comfort Cakes is an unqualified success. Amy's first
customer was United Airlines, and the cakes are now served by Chicago Public
Schools, and sold everywhere from Jewel Food Stores to the Home Shopping
Network (where more than 900 cakes sold in 10 minutes).
ShoreBank believes in
supporting innovation
and new ideas, enabling
entrepreneurs to thrive
and create new wealth
for themselves and their
communities. |
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